Pink Stinks.

In 50s the color pink was devoted to male children because it is derivative to red, a strong, lively, aggressive color typical of the male character while the blue, quiet and tranquility color, was for females.
Now pink is a color only for girls. Pink Stinks means "il rosa puzza" it is a campeign create of two sister Emma and Aby Moore. They have seen that pink has the absolute monopoly on females and they tried to stop this belief but they didn't succeed.